Wagyu Jerky NZL
The premium end of the Stripped range, using New Zealand Wagyu for a richer, more elevated jerky offer.
Stripped Jerky
Stripped Jerky: real protein, refined for the journey.
Stripped Jerky is a low-sugar, high-protein, small-batch jerky brand built for active, travel, and everyday snack moments, with separate lines across Wagyu, U.S. beef, and New Zealand venison.
Protein lines
Three meat lines under one jerky brand.
Stripped Jerky keeps the protein source clear, so Wagyu, U.S. beef, and venison each have their own role in the range.
USA Beef Jerky
The broadest distribution line in the range, suited to events, sponsorships, and wider U.S. retail placement.
Venison Jerky NZL
A Hawke’s Bay venison line from New Zealand with a more distinctive game profile and a specialty-led identity.
Flavor series
Flavor-led, not generic.
The range works best when each flavor feels intentional and tied to a clear use case, audience, or partnership.
Que Sriracha
Bold heat with a sharp, artisan Sriracha kick designed to stand out on shelf and in impulse snack settings.
Sumo Cowboy Teriyaki
A sweeter-salty teriyaki profile with broad familiarity and strong crossover appeal.
Pioneer Original + SGT Pepper
Core savory flavors that give the range an everyday base before buyers move into limited or themed lines.
Maple Bourbon
Built around the Taconic Distillery relationship, giving the range a stronger regional story and giftable angle.
Audience
Low-sugar and high-protein for active and everyday snack occasions.
The marketing brief points to outdoor, sport, travel, and health-led buyers rather than a commodity convenience-store audience.
Outdoor and field
Hikers, campers, clay shooters, deer hunters, and other outdoor buyers who want a durable savory protein snack.
Travel and event
Golfers, motorsports fans, sport-watchers, and business travelers who buy for convenience and portability.
Health and family
Clean-label lunchbox solutions for fitness-led buyers, high-protein snack shoppers, and health-conscious families.
Positioning
Expertly sourced, distinctly crafted.
Stripped Jerky uses the TriOrigin parent shell, but its messaging and assortment are tuned for packaged goods rather than whole-muscle cuts.
Small-batch position
Stripped Jerky sits in the mid-range small-batch space, giving the brand enough quality signal without pushing it into novelty pricing.
High-protein snack
The range is built around a high-protein, low-sugar snack profile for travel, outdoor activity, sport, and everyday carry.
Distinct brand worlds
U.S. beef, Wagyu, and venison can live under one name while still carrying their own symbols, campaign themes, and flavor stories.
Parent site
Return to the TriOrigin brand overview.
TriOrigin connects the fresh Wagyu range and the Stripped Jerky snack range under one company.